Amazon General + Ads Fee Calculator

Estimate selling price, fees, and profit for Amazon with the General + Ads preset. General category referral fee plus a small advertising budget.

Calculator tool
Enter your values to calculate the recommended selling price.
Include shipping
Include payment fee
Include ads fee
Result
Estimated outputs based on your inputs.
Run a calculation to see results.
Example calculation
Scenario
Example for Amazon General + Ads: product cost 95, shipping 9, desired profit 26.
Inputs
  • product_cost = 95
  • shipping = 9
  • desired_profit = 26
  • marketplace_fee_percent = 15
  • ads_fee_percent = 3
Expected Result
Recommended price: $ 158.54 | Profit margin: 16.40% | Total fees: $ 28.54
Compute
Recommended price = (95 + 9 + 26) / (1 - 18%)
Recommended price = 130 / 0.820
Recommended price = 158.54
Verify Profit
Total percentage fees on the sale = 28.54
158.54 - 28.54 - 95 - 9 = 26
Marketplace explanation

This page preloads the General + Ads setup for Amazon. It is a useful starting point when you want to model General category referral fee plus a small advertising budget.

  • Marketplace fee baseline: 15%.
  • Ads fee baseline: 3%.
  • Combined percentage fees in this preset: 18%.
  • General category referral fee plus a small advertising budget.
FAQ
Preset snapshot

The General + Ads preset starts from a saved fee mix for Amazon, so you can test prices quickly before fine-tuning individual values.

15% marketplace fee
3% ads fee
18% combined percentage fees

Use this page when you want a faster baseline for Amazon pricing with about 18% in combined percentage fees before manual edits.

Adds a small ad budget for planning, separate from Amazon category fees.

Related calculators
Amazon Fee Calculator

Preview Amazon marketplace fees before publishing your product.

Amazon Electronics Fee Calculator

Estimate selling price, fees, and profit for Amazon with the Electronics preset. Lower referral-fee starting point commonly used for electronics categories.

Amazon General Category Fee Calculator

Estimate selling price, fees, and profit for Amazon with the General Category preset. General referral-fee preset for many standard Amazon categories.