Shopify Profit Calculator

Calculate the ideal selling price for Shopify listings.

Single

Batch

Reverse

Calculator tool

Enter your values to calculate the recommended selling price.

Include shipping

Include payment fee

Include ads fee

Result

Estimated outputs based on your inputs.

Run a calculation to see results.

Example calculation

Scenario

Inputs: product_cost = 20, shipping = 6, profit = 10, fee = 16% (0.16).

Inputs

Expected Result

Recommended price: $ 42.86 | Profit margin: 23.33%

Compute

SP = (20 + 6 + 10) / (1 - 0.16)

SP = 36 / 0.84

SP = 42.86

Verify Profit

Fee: 42.86 x 0.16 = 6.86

42.86 - 6.86 - 20 - 6 = 10

Marketplace explanation

Shopify is not a marketplace referral-fee model, but your effective selling cost depends on plan subscription and payment processing setup.

US online card rates on Shopify plans are typically in the 2.5% to 2.9% + $0.30 range.
Third-party payment provider fees typically vary by plan (for example, around 0.6% to 2%).
Using Shopify Payments can reduce or remove many third-party transaction fees.

FAQ

What is the Shopify fee?

How do I calculate profit margin?

How much should I sell my product for?

Preset-based calculators

Start with a fee mix that matches a common Shopify selling scenario.

Estimate selling price, fees, and profit for Shopify with the Basic preset. Entry Shopify plan with a higher payment-processing rate.

Estimate selling price, fees, and profit for Shopify with the Grow preset. Mid-tier Shopify plan with slightly lower card processing.

Estimate selling price, fees, and profit for Shopify with the Advanced preset. Lower payment-processing preset aligned with higher Shopify plans.