Amazon General Category Fee Calculator

Estimate selling price, fees, and profit for Amazon with the General Category preset. General referral-fee preset for many standard Amazon categories.

Calculator tool
Enter your values to calculate the recommended selling price.
Include shipping
Include payment fee
Include ads fee
Result
Estimated outputs based on your inputs.
Run a calculation to see results.
Example calculation
Scenario
Example for Amazon General Category: product cost 95, shipping 9, desired profit 26.
Inputs
  • product_cost = 95
  • shipping = 9
  • desired_profit = 26
  • marketplace_fee_percent = 15
Expected Result
Recommended price: $ 152.94 | Profit margin: 17.00% | Total fees: $ 22.94
Compute
Recommended price = (95 + 9 + 26) / (1 - 15%)
Recommended price = 130 / 0.850
Recommended price = 152.94
Verify Profit
Total percentage fees on the sale = 22.94
152.94 - 22.94 - 95 - 9 = 26
Marketplace explanation

This page preloads the General Category setup for Amazon. It is a useful starting point when you want to model General referral-fee preset for many standard Amazon categories.

  • Marketplace fee baseline: 15%.
  • Combined percentage fees in this preset: 15%.
  • General referral-fee preset for many standard Amazon categories.
FAQ
Preset snapshot

The General Category preset starts from a saved fee mix for Amazon, so you can test prices quickly before fine-tuning individual values.

15% marketplace fee
15% combined percentage fees

Use this page when you want a faster baseline for Amazon pricing with about 15% in combined percentage fees before manual edits.

Assumes a common referral-fee band and excludes storage or fulfillment costs.

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