Amazon General + Ads Fee Calculator

Estimate selling price, fees, profit, target margin, and break-even price for Amazon with the General + Ads preset. General category referral fee plus a small advertising budget.

Calculator tool
Enter your values to calculate the recommended selling price.
Include shipping
Include payment fee
Include ads fee
Result
Estimated outputs based on your inputs.
Run a calculation to see results.
Example calculation
Scenario
Example for Amazon General + Ads: product cost 95, shipping 9, desired profit 26.
Inputs
  • product_cost = 95
  • shipping = 9
  • desired_profit = 26
  • marketplace_fee_percent = 15
  • ads_fee_percent = 3
Expected Result
Recommended price: $ 158.54 | Profit margin: 16.40% | Total fees: $ 28.54
Compute
Recommended price = (95 + 9 + 26) / (1 - 18%)
Recommended price = 130 / 0.820
Recommended price = 158.54
Verify Profit
Total percentage fees on the sale = 28.54
158.54 - 28.54 - 95 - 9 = 26
Marketplace explanation

This page preloads the General + Ads setup for Amazon. It is a useful starting point when you want to model General category referral fee plus a small advertising budget.

  • Marketplace fee baseline: 15%.
  • Ads fee baseline: 3%.
  • Combined percentage fees in this preset: 18%.
  • General category referral fee plus a small advertising budget.
Break-even shortcut

This calculator can also work as a Amazon break-even calculator.

Amazon General + Ads break-even calculator
FAQ
Preset snapshot

The General + Ads preset starts from a saved fee mix for Amazon, so you can test prices quickly before fine-tuning individual values.

15% marketplace fee
3% ads fee
18% combined percentage fees

Use this page when you want a faster baseline for Amazon pricing with about 18% in combined percentage fees before manual edits.

Adds a small ad budget for planning, separate from Amazon category fees.

When this preset fits

This preset is for Amazon sellers who want to price with a small advertising budget already included, so the calculator reflects both the general referral-fee baseline and campaign pressure.

Use this preset if
You expect to spend on ads and want that pressure visible in profit and break-even calculations.
You need a more conservative planning price than the plain General Category preset.
You want to compare a no-ads baseline versus an ad-assisted Amazon scenario.
Choose another preset instead if
Amazon General Category Fee Calculator: you want the same category baseline without adding ad spend pressure
Amazon Electronics Fee Calculator: your listing is closer to lower electronics-style referral fees and you are not modeling ads
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Amazon General Category Fee Calculator

Estimate selling price, fees, profit, target margin, and break-even price for Amazon with the General Category preset. General referral-fee preset for many standard Amazon categories.