Amazon General Category Fee Calculator

Estimate selling price, fees, profit, target margin, and break-even price for Amazon with the General Category preset. General referral-fee preset for many standard Amazon categories.

Calculator tool
Enter your values to calculate the recommended selling price.
Include shipping
Include payment fee
Include ads fee
Result
Estimated outputs based on your inputs.
Run a calculation to see results.
Example calculation
Scenario
Example for Amazon General Category: product cost 95, shipping 9, desired profit 26.
Inputs
  • product_cost = 95
  • shipping = 9
  • desired_profit = 26
  • marketplace_fee_percent = 15
Expected Result
Recommended price: $ 152.94 | Profit margin: 17.00% | Total fees: $ 22.94
Compute
Recommended price = (95 + 9 + 26) / (1 - 15%)
Recommended price = 130 / 0.850
Recommended price = 152.94
Verify Profit
Total percentage fees on the sale = 22.94
152.94 - 22.94 - 95 - 9 = 26
Marketplace explanation

This page preloads the General Category setup for Amazon. It is a useful starting point when you want to model General referral-fee preset for many standard Amazon categories.

  • Marketplace fee baseline: 15%.
  • Combined percentage fees in this preset: 15%.
  • General referral-fee preset for many standard Amazon categories.
Break-even shortcut

This calculator can also work as a Amazon break-even calculator.

Amazon General Category break-even calculator
FAQ
Preset snapshot

The General Category preset starts from a saved fee mix for Amazon, so you can test prices quickly before fine-tuning individual values.

15% marketplace fee
15% combined percentage fees

Use this page when you want a faster baseline for Amazon pricing with about 15% in combined percentage fees before manual edits.

Assumes a common referral-fee band and excludes storage or fulfillment costs.

When this preset fits

This page is the broadest Amazon preset and works best when you want a standard referral-fee planning baseline for categories that do not need a lower electronics-style assumption.

Use this preset if
You want a general Amazon pricing baseline before checking a category-specific table.
You need a safer middle-ground assumption than the lower Electronics preset.
You are not modeling separate ad pressure yet.
Choose another preset instead if
Amazon Electronics Fee Calculator: your category usually sits closer to lower electronics-style referral fees
Amazon General + Ads Fee Calculator: you want to layer a small advertising budget on top of the general referral fee baseline
Related calculators
Amazon Fee Calculator

Preview Amazon marketplace fees, profit, and break-even price before publishing your product.

Amazon Electronics Fee Calculator

Estimate selling price, fees, profit, target margin, and break-even price for Amazon with the Electronics preset. Lower referral-fee starting point commonly used for electronics categories.

Amazon General + Ads Fee Calculator

Estimate selling price, fees, profit, target margin, and break-even price for Amazon with the General + Ads preset. General category referral fee plus a small advertising budget.